OOㄴ
April - May 2026
5 weeks
Packaging system design
AI
Branding
Adobe Illustrator
Brief
OOㄴ (pronounced "oon") is a Korean-inspired perfume brand I ideated for my Packaging Design Studio course. After creating OOㄴ's brand identity and concepts, I designed the primary and secondary packaging of a perfume product in Adobe Illustrator and modeled it with a recycled bottle and construction paper. Then, I used Google Gemini to create a gift set of incense and perfume.
OOㄴ (pronounced "oon") is a Korean-inspired perfume brand I ideated for my Packaging Design Studio course. After creating OOㄴ's brand identity and concepts, I designed the primary and secondary packaging of a perfume product in Adobe Illustrator and modeled it with a recycled bottle and construction paper. Then, I used Google Gemini to create a gift set of incense and perfume.
Physical Prototype
Dielines
First design draft with focus on design.
Final dieline design for secondary packaging with focus on box form.
Final dieline design for outer box with focus on packaging system.
Photos
AI Mockup
Final Mockup
Iteration Documentation
Reflection
The value in physical prototypes is undeniable; creating it from printing to gluing and folding allowed me to consider the manufacturing aspect of the product, and holding it gave me a better understanding of how the product would feel in customers' hands. Especially when creating the knot tab on the side of the base of the box, I failed to consider how it would fit inside the outer box. Yet, when the resources such as printers and materials were limited, AI was a useful tool in visualizing my work.
